Indigenous Armenia Wine Masterclass
We are very excited to invite you to an exquisite wine masterclass and an inspiring talk by one of our outstanding London YPs, Zara Serobyan!
Zara is a WSET qualified wine professional, and founder of GInVino, HMRC authorised importer and distributor of wines in the UK (please see text below). She will tell us about her career as corporate financier at KPMG and a radical change she dared to make in order to pursue her passion and become a wine professional making off-beaten path wines – Armenian wine for the start, to the UK consumers. She will tell us about the immense successes she has had with exquisite Armenian wines, e.g. at the recent London Wine Fair. Zara will introduce us to the world of choice Armenian wines, ancient history of Armenian winemaking as well as insights into new trends. We will have the chance to taste six different award winning Armenian fine wines accompanied with canapés.
As part of the ticket you will have the opportunity to purchase a bottle of select Armenian wine (using a credit of £10). You can purchase the ticket to this event using this link https://
Book early to avoid disappointment as there is limited seating.
Please spread the word, invite your friends and don’t miss this unique opportunity to enjoy an evening full of highlights: a guided masterclass of award winning premium Armenian wines, Zara’s inspiring success story of embracing changes and, as usual, meeting and socialising with YPs.
We look forward to seeing you on the 22nd of June at the Old Fashioned Bar of “The World’s End Market” (http://
You have heard of Armenian wines, most likely you have tasted some, but how much do you really know? When an industry resumes its blood life, it flows to various regions, vineyards and wineries and takes you to all kinds of wines – from poor or acceptably quality to very exquisite elegant and complex premium styles, which take time, skill and dedication to produce. Life in London gives us an unprecedented opportunity to develop wine appreciation skills from Bordeaux and Burgundy in France all the way to Margaret River in Australia.
GInVino is a London based AWRS registered specialised fine wine importer founded by WSET certified UK wine professional, Zara Serobyan, with the vision of exploring lesser-known wine regions, their winemaking history and traditions. We focus on indigenous varieties diligently creating an exclusive portfolio of award winning wines including premium vintages and those made in traditional clay amphorae (karas) – all new to the UK.
Only recently, we exhibited our portfolio of over 25 wines pioneering the best of Armenia at London Wine Fair (the biggest and most important wine trade exhibition in the UK), and were very pleased with the attention and interest we received from wine professionals, journalists, on-trade buyers and general wine lovers. At the Fair we also held a masterclass for Armenian wines for around 100 people, which in turn increased not only the awareness but also the interest towards the wines. We would love to extend that experience to you as well!
KPMG 12-13 years in the City
FCCA (Fellow Chartered Certified Accountant)
WSET (Wine and Spirits Education Trust) Diploma Candidate and aspiring Master of Wine
Founder of GInVino since 2015