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Katappult Pavillion Attendee

Katapult

Catalyzing Armenia’s creative economy

Armenia boasts some of the most sophisticated artists and culture shapers in the world. To maximize the potential of human capital and talent, AGBU Armenia is working in partnership with Creative Armenia and with the funding of the European Union to invest in a new and critical program: Katapult Creative Accelerator Program.

With the aim of vitalizing the Creative and Cultural Industries (CCI) ecosystem in Armenia, Katapult empowers creative professionals with education, entrepreneurial skills and visibility, and bridges gaps in existing support services, technology, institutions and infrastructure to ensure a sustainable and thriving cultural industry. 

Connect with Katapult

The Katapult network works with all stakeholders and contributors looking to elevate Armenia's culture industry. Whether you are an artist or art entrepreneur, work in support industries like IT, law and commerce or have expertise in the development of a sustainable and supportive cultural ecosystem in Armenia, we are ready to work with you.

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Showcases and Collaborations

Showcases and Collaborations

Promoting creative products and talents is critical to opening new opportunities and markets. Katapult Pavilion, will launch annual expos in and outside of Armenia attracting international audiences. In addition, Katapult Talks, a bi-annual one week virtual summit, will invite a global network of creative experts to share experience and insights on how to build up a sustainable and thriving creative industry in Armenia.

Incubation and Acceleration

Incubation and Acceleration

Katapult will support up to 135 culture creators by investing and developing in at least 60 business ideas through the Artbox cultural incubator designed and implemented by Creative Armenia. Offering expert feedback in business design, project management, marketing and more, grantees will have the opportunity to introduce and sustain concepts as cultural businesses. 

Cultural Institutions

Institutional Capacity Building

Infrastructure investments to support the technical and operational upgrade of cultural institutions in Armenia will be supported through Katapult's Innovation Grants. In addition, 3 Artbox Hubs across Shirak, Yerevan and Syunik will transform local institutions into cultural hotspots. Finally, Katapult will introduce the first FabLab in Armenia to facilitate digital prototyping and innovation for arts capacity building.

Industry Development

Industry Development

Through roundtable discussions and the establishment of a Creative and Cultural Industries Council (CCI Council), Katapult will create public-private dialogue platforms to advocate for the sector and legislative change, with a target of proposing 4 concrete reforms to parliament for improving sector sustainability. The CCI Council will take shape as an online platform for direct democracy.

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Katapult Connect
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Katapult Promote

Offering programs that promote Armenia’s arts and culture
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Katapult Pavilion is the flagship annual event and marketplace of AGBU’s Katapult Creative Accelerator Program, showcasing a diverse array of products and projects from Armenia’s creative communities. The inaugural “Scenius” edition took place in Yerevan March 31 - April 30, 2023 and was organized in partnership with Hay Art Cultural Center and the ARé Performing Arts Festival, generously supported by the European Union.

During the expo, over 130 Armenian creatives presented their work across various fields including visual art, creative technologies, design, architecture, fashion, print, and the performing arts. The exhibition took place at Hay Art Cultural Center, where we also hosted 59 events, ranging from workshops and performances to talks and interactive experiences.

The expo attracted over 3,400 attendees from Armenia and other countries. Moreover, the event generated 8,400 Euros of sales that went to the artists, designers, and publishers showcase. The number of visitors and amount of sales are impressive especially  for Armenia and thus reflect the remarkable success of this event and the significant impact it had on the country’s creative communities.

Katapult Talks is a series of panel discussions where creative experts share practical, behind-the-scenes industry knowledge that is seldom taught in educational institutions.

The Fall 2022 and Spring 2023 editions commenced with two talk series titled “Investment in Creativity” and “Cultural Export: Expanding the Market.” Overall, these series featured four in-person panel discussions and six online discussions, with a total  of 36 experts who reached 4,407 audience. These one-hour sessions included topics about entering the global marketplace, developing creative infrastructure, and strategizing cultural diplomacy, informed by first hand experiences across the fields of design, tech, music, marketing, illustration, and animation.

Katapult is committed to elevating Armenian creatives' presence in the media. Through strategic networking and partnerships, we have generated 61 articles in local and international press, showcasing the remarkable achievements of artists, designers, and performers. Our collaborative efforts celebrate Armenian creativity and inspire the next generation of talents while fostering global recognition for their innovative works. By promoting cultural exchange and creative expression, we aim to amplify the impact of Armenian creatives on the world stage.

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Katapult Empower
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Katapult Connect

Developing networks that connect local creatives, government, investors, and the world.
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Katapult x ArtNexus is a newfound partnership between AGBU’s Katapult Creative Accelerator Program and ArtNexus Sweden. The primary goal of this collaboration is to bolster cultural policy in Armenia by incorporating Swedish strategies while also expanding resources and opportunities to cultural practitioners. 

The ArtNexus project aims to support [Armenian and Swedish] creatives and state actors by fostering exchange across the two countries. Through this initiative, both nations can mutually benefit from sharing insights, experiences, and expertise in the cultural domain. 

ArtNexus is funded by the Swedish International Development Cooperation Agency (Sida) and part of the Swedish Arts Grants Committee. To learn more about ArtNexus:  

ArtNexus - Swedish Arts Grants Committee (konstnarsnamnden.se) 

The following are events hosted by Katapult x ArtNexus: 

March 4-6, 2023

The Katapult Creative Retreat hosted an Intellectual Property (IP) workshop with the goal of assisting Armenia’s creative professionals with gaining substantive, transactional, and litigational knowledge and skills in the field of IP. Throughout the workshop, 16 lawyers received training, 15 creative cases were provided with consultation, and 29 case studies were examined.

April 29, 2023

“Intellectual Property and the Challenges of Technology”

This Global IP Forum brought together businesses, the legal community, the scientific community, government officials, and individuals interested in intellectual property [rights] and technology. The forum discussed the latest trends, strategies, and innovations in intellectual property . It hosted six panels and masterclasses with 20 guest speakers, and 120 participants.

The IP Global Forum was organised with the "Association of Armenian Intellectual Property Lawyers" NGO and was included in the World Intellectual Property Organization (WIPO) list of events taking place around the world on the occasion of the World Intellectual Property Day.

At Katapult, we connect Armenia's Creative and Cultural Industries (CCI) sector through three key initiatives. First, our multi-stakeholder committee, comprising representatives from relevant ministries and the European Delegation, fosters comprehensive collaboration and targeted focus. Second, we are actively working towards creating a cutting-edge Citizen Platform for the CCI sector, already making significant progress with a comprehensive strategy and impactful branding approach. Third, our data-driven research, including in-depth focus group discussions, an economic study, and national surveys, provides valuable insights to fuel the growth and development of the CCI sector. Moreover, we strive to build healthy relationships between the government and artists, creating an ecosystem of mutual support and encouragement. Through collaboration, innovation, and research, we are dedicated to propelling the CCI sector in Armenia towards excellence.

Multi Stakeholder Committee:

Within the program, a multi-stakeholder committee meeting was established, comprising 34 members from the Ministries of the Economy, High Tech, Education, Culture, Science and Sport, as well as the European Delegation. Three working committees were formed to address various aspects of the program.

Citizen Platform:

One of the primary goals of the program is to create a Citizen Platform for the Creative and Cultural Industries (CCI) sector. This platform will serve as a valuable resource to support and promote the CCI sector. During the first year, significant progress has been made, including the development of a comprehensive CCI platform strategy and the design of an effective branding strategy.

Research:

The Katapult Creative Accelerator Program is characterized by its data-driven approach. As part of this commitment, we conducted the first-ever extensive research for the CCI sector in Armenia. This extensive  research included the following key components:

  • 19 focus group discussions involving the CCI sector and related enabling sectors, with a total of 200 participants.
  • 1 in-depth economic study on the CCI sector.
  • 1 national survey with 400 responses, providing valuable insights into the sector's dynamics and challenges.
  • 1 survey targeting informal individuals involved in the CCI sector.

This research initiative has yielded essential data and knowledge that will inform our strategies and decision-making processes to further enhance the growth and development of the CCI sector in Armenia.

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Katapult Promote
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Katapult Empower

Empowering individuals and cultural institutions through accessible resources.
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A fab lab (fabrication laboratory) is a small-scale workshop offering digital fabrication. Katapult aims to empower CCI sector creatives by FabLab laboratories within the cultural institutions in Yerevan and other big cities in Armenia.

Artbox is Creative Armenia’s signature program designed to incubate and accelerate creative ideas, individual careers, projects, and institutions with potential for commercial success. As a one year result, the program has incubated for 24 cultural businesses, boosted 24 entrepreneurs with in total 34 grants worth 160.000 Euro.

The AGBU Katapult Innovation Grants prioritize equipment upscaling by covering the costs of purchasing and procuring new technical equipment for cultural institutions in Armenia. Our goal is to empower cultural workers with improved working conditions and innovative tools that enhance the quality of their performance and operations. By investing in technological equipment, we aim to strengthen and professionalize cultural institutions, enabling them to offer better services, experiences and products to the Armenian public.

MEDS Workshop

MEDS Workshop

This year, MEDS is going to Gyumri with the theme "Archquake." The workshop, taking place in August, will feature eight physical and two visual projects. One of these projects is "HAY," designed by Kris Drieghe, Tinne Beirinckx, and Pieter Daenen, sponsored by AGBU's Katapult Creative Accelerator Program. "HAY" seeks to connect young designers with the agricultural landscape and traditional crafts.

Katapult Arts Grants

Conversation on Arts Grants

Join Katapult Talks for an online conversation on Arts Grants with representatives from the Swedish Arts Grants Committee, the Calouste Gulbenkian Foundation, and Creative Armenia. Panelists will dive into the topics of how to submit better applications, and why grant giving to the arts is fundamental to any cultural ecosystem. Panel discussion in English with simultaneous translation into Armenian. It is implemented by AGBU, with the support of EU and ArtNexus Sweden.

One Year Anniversary - Katapult

Katapult marks one year since the program launch

To commemorate the one-year anniversary of  AGBU’s Katapult Creative Accelerator Program, we shared the results of our nationwide research on Armenia’s Creative and Cultural Industries with the project’s stakeholders. The presentation highlighted the achievements accomplished in the first year and presented key findings from our economic research, desk study, national survey, and focus group discussions.

A series of training about intellectual property

A series of training about intellectual property

"Association of Intellectual Property Lawyers” (www.aipr.am) together with AGBU Katapult Creative Acceleration Program conducts a series of training and consultations for authors and individuals dealing with intellectual property. During the training sessions, authors and creative individuals will gain valuable insights into the provisions of intellectual property legislation that are directly relevant to their activities.

MOU Signing

MOU signing

On the 12th of July, 2022 AGBU launched the Katapult Creative Accelerator Program, an EU funded project co-implemented with Creative Armenia to catalyze Armenia’s creative economy. The launch event started with the official signing ceremony of the Memorandum of Understanding between the Ministry of Education, Science, Culture and Sport of the RA, Ministry of Economy of the RA, Ministry of High-Tech Industry of the RA, the Delegation of the EU to Armenia and the AGBU.

AGBU has spent the last century funding Armenian creativity and cultural heritage preservation, from supporting cultural institutions like the Matendaran, the Armenian National Philharmonic Orchestra and Artsakh Chamber Orchestra to supporting individual artists through scholarships, performance opportunities and the Creative Armenia-AGBU Fellowship program.

Today, we are building on this legacy with Katapult to further impact our impressive cultural talents and vitalize Armenia’s creative economy. 

 For additional information about the program, please email katapult@agbu.am.

Funded By EU-AGBU-Creative Armenia

 

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